Definitions explained
Definitions explained

Author(s): Leonie Haiden, Jente Althuis
Subject(s): Government/Political systems, International relations/trade, Security and defense, Political behavior, Politics and communication, Geopolitics, Peace and Conflict Studies, Russian Aggression against Ukraine
Published by: NATO Strategic Communications Centre of Excellence
Keywords: NATO Strategic Communications Centre of Excellence; Value-based communications; persuasion; coercion;
Summary/Abstract: In 2019 the Terminology Working Group of the NATO Strategic Communications Centre of Excellence defined strategic communications as follows: strategic communications, n.: a holistic approach to communication based on values and interests that encompasses everything an actor does to achieve objectives in a contested environment. As of 2022, strategic communications is conceived as a normative project, and as such its theorists and practitioners recognise certain principles that underpin their activities: #1 StratCom affirms the right of the individual to choose between competing ideas or reject them. #2 StratCom affirms a need for transparency and the right of individuals to hold those who practise StratCom to be held to account. #3 StratCom affirms the right of the individual to free speech.

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