КОНКУРЕНТНО СЪТРУДНИЧЕСТВО КАТО СТРАТЕГИЯ ЗА ПОВИШАВАНЕ КОНКУРЕНТОСПОСОБНОСТ НА ТЪРГОВСКАТА ФИРМА
COOPETITION AS A STRATEGY FOR IMPROVEMENT THE COMPETITIVENESS OF THE COMMERCIAL COMPANY

Author(s): Ivan Slavchev
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: coopetition; strategic partnership; competition; competitive advantage; beer market
Summary/Abstract: The dynamic of economic environment has been developing with unprecedented speed. The business has proven its resilience to quickly adapt and sustain. It looks for opportunity through strategic partnerships to improve. The aim of the publication is to raise the attention on coopetition as a strategy for improvement of the company competitiveness. The subject of this research is the role of coopetition for enhancing the competitive advantages of the companies and developing a favorable business environment. The author defends the thesis that coopetition plays pivotal part of strategic company planning and support the business to improve its competitiveness and resilience.

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