ИЗКУСТВЕНИЯТ ИНТЕЛЕКТ В ТЪРГОВИЯТА НА ДРЕБНО – ПОЛЗИ И РИСКОВЕ
ARTIFICIAL INTELLIGENCE IN RETAIL – BENEFITS AND RISKS

Author(s): Violeta Galabova
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: Retail Trade; Artificial Intelligence
Summary/Abstract: Today retail is among the leaders in the application of artificial intelligence with dynamic changes in operations and in the technology-customer interface. Supply chains are being modified, commercial operations are being streamlined, large databases are being used, and the personalization of customer service is increasing. In addition, the use of artificial intelligence in retail also poses significant risks, such as change of job positions, misuse of personal data, limitation of ideas within algorithmic solutions from data analysis, and other consequences. A thoughtful and responsible use of AI is needed so that retail transformation occurs with increased efficiency and consumer experiences while minimizing negative side effects.

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