ЕЛЕКТРОННАТА ТЪРГОВИЯ В ЕС – СЪСТОЯНИЕ И ТЕНДЕНЦИИ
E-COMMERCE IN THE EU – STATUS AND TRENDS

Author(s): Zoya Ivanova
Subject(s): Economy, Supranational / Global Economy, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: e-commerce; digital technologies; internet sales; EU
Summary/Abstract: E-commerce has led to radical qualitative changes in trading patterns based on increased digitisation and accelerated technological development. E-commerce has become the fastest-growing market, enabling businesses to generate efficiency gains at all stages of their production and distribution processes. This paper presents the results of a study on the state and evolution of e-commerce in EU countries. It examines the main trends and differences in e-commerce between EU countries and highlights several positive and negative effects.

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