ИЗКУСТВЕНИЯТ ИНТЕЛЕКТ В ТЪРГОВИЯТА С НОСИЛКИ ЗА БЕБЕНОСЕНЕ
ARTIFICIAL INTELLIGENCE IN BABY CARRIER COMMERCE

Author(s): Mariyana Kateva
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: artificial intelligence; social media management software; commerce; babywearing
Summary/Abstract: With this research paper, the author would like to present some of the advantages of the implementation of artificial intelligence in the commercial activities of companies that sell baby carriers. A brief overview of consumers and the baby carrier market is given. The importance of social media for brand recognition is presented. Тhe benefits and key features of various social media management apps suitable for integration by baby carrier retailers are highlighted.

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