DIGITAL TRANSFORMATION AND VIETNAM DESTINATION MARKETING SOLUTIONS TO INTERNATIONAL MARKET
DIGITAL TRANSFORMATION AND VIETNAM DESTINATION MARKETING SOLUTIONS TO INTERNATIONAL MARKET

Author(s): Le Thi Thu Hien
Subject(s): Economy, Marketing / Advertising, Tourism
Published by: Икономически университет - Варна
Keywords: Digital transformation; destination; marketing; Vietnam tourism; International tourists
Summary/Abstract: The popularity of the internet today has gradually changed the interaction between businesses, customers and products. In the industrial revolution 4.0, the leading strategy of those companies is the digital transformation of management’s forms, business and especially marketing. Digital transformation is currently the leading trend of tourism businesses, with the aim of catching up with the transformation in business and marketing models. In this article, the author will research and analyze the current situation of digital transformation in the field of tourism and propose solutions to marketing destinations for the International tourist to Vietnam in the near future.

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