АНАЛИЗ И ОЦЕНКА ПО ФАКТОРНИЯ МОДЕЛ НА ДЮПОН В РИТЕЙЛ СЕКТОРА В БЪЛГАРИЯ (ПО ПРИМЕРА НА „ТЕХНОМАРКЕТ БЪЛГАРИЯ” ЕАД)
THE DUPONT FACTOR MODEL ANALYSIS AND ASSESSMENT IN THE RETAIL SECTOR IN BULGARIA (ON THE EXAMPLE OF „TECHNOMARKET BULGARIA“ EAD)

Author(s): Radoslav Rachev
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: „DuPont“; financial analysis; financial „health“; digitalization
Summary/Abstract: The first part of this report is a theoretical summary of the nature and application of the „DuPont“ model, as well as of the indicators from which it is derived in the financial analysis of an enterprise.In the second part, an analysis of the financial status of the company "Technomarket Bulgaria“ EAD was carried out, through the application of the „DuPont“ model, and the relevant conclusions and assessments of the financial „health“ of the company were made based on the results of the calculations.In the third part, specific proposals are made for the improvement of the business processes that are carried out in the enterprise, which is the object of research in the report, in connection with the digitalization of certain aspects of the commercial activity.

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