ESSENCE AND SPECIFICS OF BULGARIAN TOURISM REGIONS – RESOURCE COLLATERAL
ESSENCE AND SPECIFICS OF BULGARIAN TOURISM REGIONS – RESOURCE COLLATERAL

Author(s): Nickolay Tsonev, Svetoslav Kaleychev, Nikola Gaydarov
Subject(s): Economy, Tourism, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Tourism regions; Resource collateral; Natural resources; Anthropogenic resources; Tourist destinations
Summary/Abstract: The modern tourism industry of Bulgaria is developing in an extremely dynamic and competitive environment, determining the need to create and implement strategic activities and initiatives to strengthen its place and role in the global tourism market. In recent years, the country has been divided into nine new tourist regions due to the need to create a common vision, successful marketing strategy, sustainable development and management, optimal market positioning and efficient use of natural and anthropogenic tourism resources. These new features provoked this study with an emphasis on resource security of newly created tourism regions, as different and specific resources can be perceived as one of the most important competitive advantages, creating a unique and memorable image of tourism regions and destinations. The obtained results are important for outlining the trends and prospects for the development of the tourism regions of Bulgaria. The scientific usefulness of this study is revealed in the presentation of the available natural and anthropogenic resources, which ensure the future development of tourism in the country and the newly created nine tourist regions. This study presenting the available natural and anthropogenic tourism resources which can be useful for assessing the opportunities and prospects for the development of the newly created nine tourism regions in Bulgaria.

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