Общоизвестните марки като обекти на особен залог, приложимо право и особености
Well-known trademarks as subjects to registered pledge, applicable legislation and specifics

Author(s): Mihaela Mihaylova
Subject(s): Law, Constitution, Jurisprudence, Commercial Law
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: well-known trademarks; the pledge of rights over trademarks
Summary/Abstract: The well-known trademarks are a key factor in the corporate image and corporate identity building. They are an asset that, if measured in money, could potentially skyrocket a commercial enterprise to the top of the market. Contractual relationships and legal institutions associated with well-known trademarks are often obscure and imperfect. The question arises to what extent the legal framework of a special pledge of a trademark and specifically of a well-known trademark meets the requirements of commercial and civil turnover. The current article gives an overview of the peculiarities of the applicable law in the field of special pledge and well-known trademarks.

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