Successful Businesses during a Pandemic How to Thrive
Successful Businesses during a Pandemic How to Thrive

Author(s): Dana-Teodora Mierluț, Horia-Octavian Mintaș, Adriana Giurgiu
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: The world suffered a huge loss since the frst quarter of 2020 when the COVID-19 crisis started. Most of the businesses’ activity collapsed and the economy fell dramatically down. Other businesses have been struggling over the past months due to the coronavirus pandemic – temporarily closing in the face of lockdowns, or keeping their doors open while drastically scaling back operations. However, even in this unpleasant environment, in which reined the uncertainty and many entrepreneurs had to shut down their companies, multiple businesses managed not only to survive but to flourish during the last couple of years, despite the circumstances. This paper’s objective is to analyze this tendency of some of the world’s biggest multinational corporations headquartered in different continents, namely North America, Europe and Asia. There are several sectors well represented in the process, such as e-commerce, courier, stock exchange, gambling and subscription streaming services (e.g. Amazon, AliExpress, DHL, Netflix). Such multinational corporations succeeded to be adaptable and resilient in order to stay afloat in these ever-changing times and, in this way, to increase their revenues during the pandemic, but also to expand their reach or even grow their market, getting to new customers right in the middle of the chaos generated by the COVID-19 pandemic. The study is based on the fnancial results of the successful businesses – top companies in their feld.

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