Digital and Virtual Fashion as an Opportunity for Sustainable Concept
Digital and Virtual Fashion as an Opportunity for Sustainable Concept

Author(s): Verica Bulović, Zlatko Čović
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: Sustainable digital transformation in the global textile and clothes value chain is a way to substantially change business performance through durable digitization techniques. With this digital transformation, manufacturers are seeking higher productivity, reduced labor costs, and environmental sustainability, among other business improvements, catalyzing the demand for a more automated and connected industry. Sustainable digital transformation in the global textile and clothes value chain is a way to substantially change business performance through durable digitization techniques. The purpose of this study is to identify the impact of digitalization on the fashion industry. The study is based on primary quantitative data that have been collected from 54 managers within the retailing industry from all continents. The study results show that the impact of digital transformation is positive for proft, operating costs and revenues and the rise of technology has changed consumer behavior changed consumer behavior.

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