UDRUŽIVANJE MALIH GOSPODARSKIH SUBJEKATA RADI PLASMANA POLJOPRIVREDNIH PROIZVODA KROZ DISTRIBUTIVNI CENTAR: SLUČAJ HRVATSKIH PROIZVOĐAČA VOĆA
ASSOCIATION OF SMALL ECONOMIC ENTITIES FOR PLACEMENT OF AGRICULTURAL PRODUCTS THROUGH A DISTRIBUTION CENTER: THE CASE OF CROATIAN FRUIT PRODUCERS

Author(s): Heri Bezić, Gordana Brcković, Davorin Balaž
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: School scheme; Distribution center; Small businesses; Product placement
Summary/Abstract: To achieve the competitiveness of small businesses in the market with high-quality standards, it is crucial to unite them in the local area. Since the market is dominated by large agricultural producers who reduce the price of products by the amount of products, survival is endangered, and thus the business of small producers of local food products. The subject of the research is to study in detail the determinants of the efficiency of a distribution center that cooperates with small businesses and provides them with a buyout and a secure market. In order to highlight the key aspects of the work of the distribution center for fruits and vegetables, the economic indicators for the period 2009-2019 were analyzed and methods were used to detect which variables are crucial for the association and inclusion of small businesses in distribution centers for the placement of fruit in educational institutions participating in the implementation of the school scheme.

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