Визуална комуникация и перцептивна роля на изображенията и аудио-визуалното съдържание в съвременните онлайн медии
Visual communication and perceptual role of images and audiovisual content in the modern online media

Author(s): Iveta Yordanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: visual communication; visual perception; image; audio-visual content; online media
Summary/Abstract: Visual communication occupies an increasingly central place in journalism and media communication. This leads to the need to look at the visual elements and images, beyond the problems of the art. Within the report are presented the specifics of the images and audio-visual content as part of the overall visual composition of online media the characteristics thanks to which they contribute to the communication process and the successful transmission of the message to the recipients. The theoretical part of the study summarizes the scientific data about visual communication and visual perception. In the practical part of the research, the author presents data from content analysis of publications in 3 Bulgarian online media websites, which aims to investigate what type of visual content is used and what its role in the perception is. The observation is intended to confirm the hypothesis that images and audio-visual content dominate online media publications.

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