The COVID-19 Pandemic as a Trendsetting Factor for the Book Publishing Industry
The COVID-19 Pandemic as a Trendsetting Factor for the Book Publishing Industry

Author(s): Georgi Alexandrov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: book publishing; book consumption; book market; digitalization; online sales; COVID-19 pandemic
Summary/Abstract: The paper examines the trends in the book publishing industry that have been set or accelerated by the COVID-19 pandemic within the two years of 2020-2021. The territorial span covers the United States and the key European book markets in Germany, The United Kingdom, France, Italy, and Sweden. The main objective of the research is to examine the long-term impact of the pandemic on book publishing. The methodology consists mainly of the empirical investigation of market data. The paper verifies the hypothesis that the pandemic has not only accelerated the digitalization of the book industry but has also reaffirmed the sustainability of the print book format.

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