Разширяване на понятието за медийна грамотност
Expanding the concept of media literacy

Author(s): Vanya Bozhilova-Stoyanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; journalism; media audience; media content; media literacy; new concept
Summary/Abstract: The text highlights some research on updating perceptions of media, as well as a main institutional recommendation by the Council of Europe on the need for a new notion of media. In this context, the new role of journalists in today's digital environment is examined, as well as new concepts for media audiences, which turn into active and often even dominant in the process of information exchange. The aim of the paper is to oversee the extent to which changing media and redefining the roles of all actors in the media ecosystem requires broadening the concept of media literacy. The discussion remains about whether nowadays anyone with a smartphone and a social networking profile could claim he is a journalist, but it is concluded that as an author of media content he should take into account the responsibilities of his public actions.

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