How the 5C Framework Facilitates Corporate Change Initiatives: The Icelandair Case
How the 5C Framework Facilitates Corporate Change Initiatives: The Icelandair Case

Author(s): Svala Gudmundsdottir, Lara Johannsdottir, Throstur Olaf Sigurjonsson
Subject(s): Economy, Business Economy / Management, Business Ethics
Published by: EDITURA ASE
Keywords: acceptance; change management; core business; integration; human resource management; readiness; resistance; stakeholder; performance;
Summary/Abstract: When organizations transform their daily operations to improve quality, cut costs, increase earnings, streamline processes and so on, internal stakeholders, particularly employees, need to accept and implement the change initiatives, large or small (Naslund & Norrman, 2022), otherwise, innovation fails (Lozano, 2012). One pertinent tool is the 5C framework, that focuses on 1) companies and leadership commitment, 2) configuration of business elements such as the structure, principles, codes of conduct, 3) core business which differs depending on companies operations, 4) communication, both internal and external, and 5) continuous improvement (Johannsdottir & McInerney, 2018). The framework also emphasis the driving forces of actions, namely internal and external driving forces.

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