„Черно на бяло“ в печата: медийният рок език в публикациите за български групи от прехода 1987/1992
Impact of the black and white in the printed press: media rock language in publications for Bulgarian transition groups 1987/1992

Author(s): Emil Bratanov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: rock; Bulgarian rock; media; media language; media style; second Bulgarian rock generation
Summary/Abstract: Researching the marks left by the rock bands forming the Transition towards Democracy’s Second generation, the logical choice falls on the print media. Experts have concluded that from a socio-linguistic point of view, Bulgarian language does not exist as a general concept but instead is defined by every speaker. The same view could be applied to newspapers’ language as the types of languages differ through various media. Furthermore, it should be mentioned that several factors determine this specificity: the audience, the purpose of the media, and the authors’ language particularities. Back then, digital media still hadn’t surpassed the printed word, which was the real “library of memories”. Time shows that, more or less, this textual reality is the only trustworthy archive of the new Bulgarian rock musicians generation from the end of the 80s. Several questions arise from this and which are worth the research. What happened after the end of ideological language and censure? Do rock musicians manage to force on the print media their professional and highly specialized jargon and what was the role of rock journalists who were working in the period between 1987 and 1992/93

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