Публично-частните партньорства при изграждането на спортна инфраструктура в контекста на КСО
Public-private partnerships in the Building of sport infrastructure in CSR context

Author(s): Plamen Bobokov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Summary/Abstract: The construction and maintenance of big sports facilities are activities; characterized by significant public financing withdrawal and unwillingness of the state and municipal governments to manage such projects in the last two decades. Facing these key challenges; the framework of public-private partnership (PPP) provides very good opportunities for the inclusion of business organizations and Maecenas as stakeholders in the processes of planning; construction; and management of sports infrastructure. Furthermore; the strategic semantic context of corporate social responsibility (CSR) guarantees the mutual benefits of business; on one hand; and the public; on the other. The article reviews the case of the multifunctional sports hall “Arena Monbat” in Ruse as good practice.

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