Marketingul modern în Biblioteca Ştiinţifică USARB
Modern marketing in the USARB Scientific Library

Author(s): Silvia Ciobanu
Subject(s): Library and Information Science, Electronic information storage and retrieval, Education and training
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: modern marketing; information society; digital marketing; Library 4.0.; smart technologies; marketing mix; corporate marketing;
Summary/Abstract: What is the modern marketing? How it to join the information society and what is the role of the marketing in this society? What does marketing mean to the user? Digital marketing. The innovative aspect of marketing. Destination Library 4.0. - the age of smart technologies. Types of information communication marketing. Collaborating with various centers and institutions to effectively promote the products developed and the sources of information available to the Library. The marketing mix or "the 7 P's", on which the policy and marketing plan of the USARB Scientific Library is based. Corporate marketing and its importance in the Library's activity. Using Web analytics to find out the impact of the Library's marketing,

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