PODRŠKA RAZVOJU NOVIH POSLOVNIH EKOSISTEMA
SUPPORTING NEW BUSINESS ECOSYSTEMS DEVELOPMENT

Author(s): Ada Guštin Habuš, Dominik Božić, Francesca Zanasi
Subject(s): Economy, Business Economy / Management
Published by: Finrar d.o.o Banja Luka
Keywords: digital transformation; small and medium enterprises; business ecosystem; synergy;
Summary/Abstract: Changes in today's business environment as a result of the rapid digital transformation of business processes, complex relationships with customers and suppliers and lower entry barriers to market have shaped the reality in which small and medium enterprises operate. Traditional business models often cannot give rapid answers to these changes, so it is necessary to look for new solutions. One of the alternative models is the concept of business ecosystem (BE), which is defined as an economic community supported by a foundation of interacting organizations and individuals. This community represents a networked and fairly autonomous collaboration of economic entities of different sizes, universities, research centers, public sector organizations and other parties. One or more BE members act as leaders and are responsible for coordination within the system, value creation mechanisms and risk management. The paper describes the most well-known types of BE and their differences, design methods and key challenges in this process. Examples of BE in practice and key factors for their success are also presented. Business ecosystems possess specific synergies that help maximize the profits of all individual entities as system members. These systems have a common key feature, which is the focus on creating a healthy and prosperous community that strives for the progress of all members.

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