SENIOR MANAGEMENT SUPPORT FOR NEW PRODUCTS: ЕMPIRICAL FINDINGS FROM BULGARIA
SENIOR MANAGEMENT SUPPORT FOR NEW PRODUCTS: ЕMPIRICAL FINDINGS FROM BULGARIA

Author(s): Krasimir Marinov
Subject(s): Socio-Economic Research
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Product innovations; Product success; Senior management role; Empirical results; Bulgaria.
Summary/Abstract: The purpose of this paper is to present the findings from an empirical study on the impact of company senior management support on the performance of the new products of Bulgarian companies. The paper considers the major studies on company senior management support and suggests a typology of these studies based on two criteria. A methodological framework for the research on company senior management support has also been substantiated. The empirical study results show that there is a relation between the degree of company senior management support and the degree of new product success as well as between the degree of company senior management support and the indicators measuring new products’ performance. The theoretical and practical contribution of the paper is related to the justification of the methodological framework for the research on company senior management support as well as to the results concerning the relation between senior management support and the success of new products.

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