RAD I ŽIVOT U 2050. GODINI: RADNE I ŽIVOTNE VRIJEDNOSTI RAZLIČITIH GENERACIJA I UTICAJ NA PREDUZEĆA
THE WORK AND LIFE IN 2050: THE WORK-LIFE VALUES OF DIFFERENT GENERATIONS AND IMPLICATION FOR BUSINESSES

Author(s): Denis Marinšek, Tamara Pavasović Trošt, Urša Kragelj, Eva Novak, Ana Topolšek
Subject(s): Business Economy / Management, Labor relations, Human Resources in Economy, Socio-Economic Research
Published by: Finrar d.o.o Banja Luka
Keywords: Generations Y and Z; employee motivation; corporate culture;
Summary/Abstract: Generation Z is considered one of the most technologically enterprising generations to date, which will make up the largest part of the workforce in 2050. Research on Generation Z is scarce, especially when it comes to work-related motivations, values and expectations. This paper analyzes the motives and values for the work of generation Z in Slovenia in 2022 (ages 18 to 27) and younger members of generation Y (ages 28 to 35). For the purposes of this research, a survey was conducted in the period from September 9 to 22, 2022, on a sample of 403 respondents, of which 295 submitted answers to the survey. The youngest generations have different preferences and do not perceive all work motives in the same way, so it is necessary to avoid the application of inadequate incentives, benefits or promotion plans. Salaries represent a huge cost for employers and can significantly motivate employees and raise productivity, but on the other hand, the culture of the company is also a very important motive. This research has shown that young generations want to have superiors who show a certain degree of empathy, up-to-date feedback and harmonious relationships with their colleagues. Also, the results of the research showed that the lack of an emotionally stable environment supported by a purposeful structure in the operational part is one of the key problems of Slovenian companies. It is certain that the youngest generations will have to be managed in a different way than their predecessors. They will have different expectations, drivers and desires that will encourage them to be successful in business. Another disruption will inevitably come when the latest generation, the Alpha generation, begins to join the workforce. It is expected that this generation, which includes individuals born in 2010 and after, will be by far the most diverse and educated generation, with technologies affecting almost all stages of their development. Therefore, understanding generational specifics is crucial, especially due to the fact that the future will bring an extremely multigenerational workforce. Managers must understand and monitor changes in work motivation over time, because employee satisfaction and happiness contribute significantly to the company's success, and customers will never love the company until the employees love it first.

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