The Importance of Aesthetic Experience in Fine Dining Restaurants
The Importance of Aesthetic Experience in Fine Dining Restaurants

Author(s): Suzana Marković, Jelena Dorčić, Dora Rašan, Bruna Bucić, Marko Blažić
Subject(s): Social Sciences, Tourism, Socio-Economic Research
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Experience economy; Aesthetic experience; Fine dining; Restaurant; Importance
Summary/Abstract: The importance of aesthetic in fine dining restaurants has been recognized as an important factor in creating a perfect service and a memorable experience. The purpose of this study is to investigate guests’ importance of certain aspects of aesthetic experience in fine dining restaurants in Croatia. Data were collected using an online self-administered questionnaire. Descriptive statistics were used to analyse the data and determine the importance of different aesthetic components in fine dining restaurants. An independent sample t-test was performed to assess the perceived differences between those who have been in fine dining restaurants and those who have not been yet but have the intention to visit them in the future. The results of the study could serve as a guide for restaurant managers to improve the components of the aesthetic experience and enhance the overall guest experience and business performance in fine dining restaurants.

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