Facebook като Antibook: девиациите в комуникационния алгоритъм на четене онлайн
Facebook as Antibook: deviations in the communication algorithm of reading online

Author(s): Alexander Shpatov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: quality reading; communicational algorithm of reading; books; facebook newsfeed; social media
Summary/Abstract: Even though its name contains the term “book”, a comparison between books and Facebook as different types of media reveal that Facebook should be regarded as the exact opposite of a book. Furthermore, an analysis of the deviations in each of the stages of the communicational algorithm of reading (perception, reception, understanding, realizing the meaning of the text, interpretation, self-transformation) reveals that the use of Facebook has less communicational value than the quality reading of books

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