Етични проблеми при благотворителни кампании за деца
Ethical issues in charity campaigns for children

Author(s): Zarina Vasileva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: charitable causes; ethics; online environment; children; media; communications
Summary/Abstract: The role of digital technologies in the effectiveness of charitable causes is extremely important. Campaigns for children are one of the most widespread on social networks and media. However, they have their ethical specifics, which must be taken into account in their reflection. Regardless of the urgency and importance of the charitable cause, human dignity and integrity must be preserved.

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