Имиджът на идеалния български политик през 2021 г
The image of the ideal Bulgarian politician in 2021

Author(s): Plamena Papazova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: image; political image; Bulgaria
Summary/Abstract: The image of the Bulgarian politician can be viewed as contradictory in the last three decades. The same people from the political scene in Bulgaria are subject to both enormous support and sharp criticism. To study the attitudes of the Bulgarian society, an empirical study was conducted, in which 325 people participated. The objects of the research are psycho-social predispositions of the qualities that a politician must possess to enjoy a positive image among Bulgarian voters. The results show a clear clash between traditional values and modern views. However, progressive responses still prevail. For most of the respondents, characteristics such as gender, ethnicity, marital status, religion, sexual orientation, and other external characteristics are not relevant. The study found that the most important quality a politician must possess is honesty.

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