KEYWORD ANALYSIS WITH USING STATISTICAL METHODS
KEYWORD ANALYSIS WITH USING STATISTICAL METHODS

Author(s): Dominika Krasnaska, Maria Vojtkova
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Keywords; Keyword categories; Statistical methods.
Summary/Abstract: There are currently more than a billion websites worldwide. In so many websites, everyone wants to be visible to search engines through the keywords that people search for. The article deals with the process of creating keywords, through which we can identify the intention of the searcher. The process of creating keywords consists of several steps, namely the collection of keywords, subsequent cleaning of keywords, their categorization and the last step is the interpretation of keywords. The paper focuses mainly on the categorization of keywords, which we obtain through the use of statistical methods, which includes a method of visualizing relationships between keywords by determining the strength of the association between words called concept linking or term map.

• Details
• Contents