Възможности и предизвикателства пред артиста-изпълнител в дигиталната среда
Opportunities and Challenges for the Performing Artist in the Digital Environment

Author(s): Dimiter Gantchev
Subject(s): Economy, Law, Constitution, Jurisprudence, Fine Arts / Performing Arts, Music, Business Economy / Management, Civil Law, ICT Information and Communications Technologies, Socio-Economic Research, Sociology of Law
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: music industry; digital technologies; intellectual property; copyright; creative industries; artificial intelligence
Summary/Abstract: The digital environment provides new opportunities for artists and performers to create, produce and distribute musical products. At the same time, serious challenges arise for the protection of rights in musical works. The technological revolution has brought streaming to the forefront as a leading form of distribution and subscription as an essential part of the business model for rights management and income generation. At the same time, the digital environment reduces the possibilities for control over the use of works, increases oversupply and widens the gap between supply and demand. Generative artificial intelligence will increase both the opportunities and challenges for monetizing musical creativity. This paper examines the changes in the processes of creation and distribution of music products and their effect on artists and performers

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