European Strategies for Sustainable Tourist Destinations, Problems & Prospects – The Case of Vlora, Albania
European Strategies for Sustainable Tourist Destinations, Problems & Prospects – The Case of Vlora, Albania

Author(s): Matilda Naco, Gerta Bamllari
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: European Tourism Indicator System; Regional strategies; European strategies; Sustainability; Vlora
Summary/Abstract: Although tourism is a priority development scenario, Albania is struggling to select a competitive development model. The country’s entry into the international market is producing increased visits primarily driven by curiosity, a motivational factor that hardly ensures repeated visits. Physical development is present, pressure on resources builds on and barely any coordinated actions are taken by regions in the name of long-term competitiveness and sustainability. Initiatives such as pilot testing European Tourism Indicator System for sustainable management at the destination level in the Vlora region in South Albania, a territory high in demand for tourism services, produced substantial information about the state of development and strategic documents. This paper aims to shed light on regional strategies for sustainable development and the level of tourism private sector engagement. This serves not only to evaluate the adaptation of the European strategic framework, but it sets the ground for the mobilization of local enterprises and individuals towards their implementation.

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