Wine Tourism: A New Emerging Segment in Albania
Wine Tourism: A New Emerging Segment in Albania

Author(s): Rozana Haxhialushi
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Wine tourism; Wine tasting; Albania
Summary/Abstract: In the last four decades, tourism has received greater attention from researchers in several sciences. Wine regions can attract tourists who, in their turn, will be a source of revenue for the wine producers in that region. Though considered to be a niche segment, the interest in wine tourism research has grown because the wine sector is not just about producing a beverage; it’s a multifaceted industry with significant economic, cultural, and social importance both in wine-producing regions and on a global scale. It contributes to job creation, international trade, tourism, and the preservation of cultural heritage, making it a vital sector for many countries around the world. Overall, wine tourism has the potential to be a catalyst for regional development by attracting visitors, creating jobs, spurring investments, and supporting local businesses. As a result, many regions around the world actively promote and invest in wine tourism as a means of enhancing their economic and cultural vitality. Albania is new to the wine sector, so this paper aims to provide some useful insights related to the possibilities that wine tasting, wine tours, or wine-related events present to local businesses and for the creation of destination image.

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