Art Nouveau Style as a Discursive Strategy for Tourism Promotion. The Case of the City of Oradea
Art Nouveau Style as a Discursive Strategy for Tourism Promotion. The Case of the City of Oradea

Author(s): Andra-Teodora Porumb, Adina Sacara Onita, Ciprian Beniamin Benea
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Art Nouveau; Cultural tourism; Discourse analysis; Destination; Communication
Summary/Abstract: The paper analyzes how the Art Nouveau style has become a primary element of tourism promotion and the brand of the City of Oradea, a city with a rich history and cultural tradition located on the western border of Romania, as well as the importance it occupies in building the image of this tourist destination and the city’s identity. With a unique architectural heritage, the city of Oradea has become the most important Art Nouveau city in Eastern Europe, currently competing with famous cities such as Nancy, Barcelona, Brussels, and Vienna and aspires to the status of a predilection destination, to become a place tourists dream of. The speech that outlines the image of this destination is impregnated with marks of subjectivity; it appeals to elements of history, tradition, culture and music, creating bridges between people and building an effective relationship with potential tourists.

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