ПОСЛОВНИ И ФИНАНСИЈСКИ БОНИТЕТ КАО ДЕТЕРМИНАНТЕ ОДРЖИВОСТИ ПОСЛОВАЊА
BUSINESS AND FINANCIAL CREDITWORTHINESS AS DETERMINANTS OF BUSINESS SUSTAINABILITY

Author(s): Radomir Božić
Subject(s): Business Economy / Management, Management and complex organizations, Accounting - Business Administration
Published by: Savez računovođa i revizora Republike Srpske
Keywords: business creditworthiness; business model; strategy; financial creditworthiness; financial indicators; competitiveness and going concern;
Summary/Abstract: The aim of the paper is to point out the role and importance of business and financial creditworthiness, their creation, continuous maintenance and evaluation, as determinants of the survival, growth and development of the company, the success of business, measured by standardized economic indicators, as well as the sustainability and going concern of business in the long term and the achievement of the target function, understood as the creation of value for the owners, but also other stakeholders. The first part of the paper briefly elaborates the business creditworthiness of the company, as its overall position on the market, based on the business model and strategies that are continuously reviewed and adjusted in order to achieve a suitable competitive position, and the financial creditworthiness, based on the continuous (pre)estimation of yield indicators, property and financial position and sustainability and going concern of business in the long term and timely and preventive undertaking of appropriate management activities in order to prevent and/or resolve business and financial crises. The second part of the work is focused on the challenges and risks for the continuous maintenance of going concern in modern conditions and the possible responses of management and administration bodies, as well as other stakeholders, based on estimate business and financial creditworthiness. In the third part of the paper, the basic messages and conclusions are synthesized.

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