МОРАЛНО И ПРАВНО ОПРАВДАЊЕ ПОСЛОВНЕ И РАДНЕ ЕТИКЕ
MORAL AND LEGAL JUSTIFICATION OF BUSINESS AND WORK ETHICS

Author(s): Stefan Blagojević
Subject(s): Business Economy / Management, Accounting - Business Administration, Business Ethics
Published by: Savez računovođa i revizora Republike Srpske
Keywords: morality; business and work ethics; conflict of interest; business secret; whistle-blowing;
Summary/Abstract: Modern life and business environment, where economics and politics, along with the significant and accelerated development of information technologies, have become the dominant social context, has led to an evident rearrangement of traditionally established value systems. Unfortunately, in that process, moral erosion appeared, which affected different areas of society. Аs a result of that, there was a necessary and clarified need for revitalization and re-establishment of ethical values at the core of man’s spiritual interests. The text discusses the key aspects of a special type of ethics (business ethics), which in today’s global world has become an irreplaceable part of business practice and a prerequisite for achieving business success. Business ethics acquires a strategic meaning since it creates a management system based on ethical principles that enables the organization to respond with quality to the demands of all interest groups such as customers, workers, shareholders, but also those interest groups that are indirectly related to the organization such as social communities or society as a whole. Only organizations that do not separate ethics from profitability, but successfully harmonize them in their operations will be prosperous. In addition to the above, in the text we will deal with issues of work ethics, primarily conflict of interest, business secrets and the institution of “raising the alarm”, also known in the literature as “whistle-blowing”.

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