What Do We Know about Albanian Women Entrepreneurs: Challenges and Opportunities
What Do We Know about Albanian Women Entrepreneurs: Challenges and Opportunities

Author(s): Silvana Gashi, Denada Lica
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Women; Albanian entrepreneurs; Challenges; Opportunities
Summary/Abstract: Women entrepreneurs contribute considerably to the economy and business environment. However, they often have to cope with challenges in running an enterprise. This study aims to analyze the primary motivation that inspires women to establish their businesses as well as challenges and opportunities. The methodology relies on secondary resources analyzing Albanian entrepreneurs. Findings show an increasing number of Albanian women entrepreneurs who decide to create successful businesses. However, they must cope with different challenges and barriers. Another critical finding is linked to the opportunities that derive from running a business, concluding that despite the various difficulties women entrepreneurs face, they are successful in the business world. This study offers an essential contribution to enlarging the literature on women entrepreneurs.

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