Предизвикателството да комуникираш здраве – PR за болници
The Challenge of Communicating Health – PR for Hospitals

Author(s): Valentina Marinova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: PR; hospitals; medical facilities; public relations; social marketing
Summary/Abstract: The report presents the results of communication done by hospital care facilities ‘ with their patients, healthcare professionals, and partners. It also analyzes the opportunities coming from using the internet and social networking to reach out to the community. PR events organized by hospitals are targeting creating closer relationships and trust between their external and internal communities. Basic elements of building the image of medical institutions, such as architectural design, and interior features influencing the perceptions of patients and staff, are analyzed.

• Details
• Contents