Креативност и актуални тенденции във визуалното представяне онлайн на лондонските творчески квартали
Creativity and Current Trends in the Online Visual Presentation of London’s Creative Quarters

Author(s): Maria Ivanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: creativity; trends; visual presentation; London’s creative quarters
Summary/Abstract: In the conditions of globalization, digitalization, and hypervisualization in modern communications, a successful visual presentation online is key, and decisive for the development of any brand. Due to the importance of visual presentation online, the present study focuses on the design of creative neighborhood sites. When created with a high level of professionalism, the sites enable brands to be presented in a complete, complete, and comprehensive way, with the possibility of quick orientation in the contents distributed in sections and subsections. This makes them an indispensable platform for online communication and creative neighborhoods.

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