Интензивността на конкуренцията на видео стрийминг пазара и новите стратегически модели
The Intensity of Competition in the Video Streaming Market and the New Strategic Models

Author(s): Tsvetelina Yakimova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: business plans; competition; dynamic environment; market scope; strategic models; subscriptions; video streaming market
Summary/Abstract: In recent years, the video streaming market has grown rapidly, going through general diversification processes that inevitably intensify competition in the sector. The context of the dynamic environment imposes investments and flexibility in strategic innovation development both in terms of business plans and service functionalities, but also the content that each platform offers to attract potential or retain own subscribers in the fierce rivalry for every user.

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