Virtuality of Economy as a Segment of Postmodern Theory
Virtuality of Economy as a Segment of Postmodern Theory

Author(s): Violeta Gligorovski
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Virtual; Hyper reality; Postmodernism
Summary/Abstract: The virtuality of the economy is an implication caused by the transformation, so it represents a kind of transition from the modern to the postmodern period, that is, it is the period in which today’s world exists. In the postmodern period, reality disappears or transforms into hyper reality, which is, in fact, a model of reality or a so-called simulated environment. The basic premise, that led to the realization of this research, was, in fact, to make an indepth analysis of the real space versus the virtual space and its direct impact on the economic power of companies in modern globalization conditions. Space, as a physical dimension, is perceived by the human mind as a visualization of something that exists materially, measurable, defined, something that surrounds us and with which we coexist in an interactive compact whole. This concept will be the initial point from which research will be done to reach the virtual space, as a specific redefinition of the reality of the space in which man exists, perceives it at the lowest level, with materiality taking on a culminating character. First of all, the inductive-deductive method was used, and the analytical method was used throughout the research because the formulation of the conclusions derives from the analysis of the problem - the virtual space and its economic power. To make the comparisons between the real economic environment, on the one hand, and the virtual space, on the other hand, the comparative method was used.

• Details
• Contents