A Brief Analysis of Media Engagement in Political Communication
A Brief Analysis of Media Engagement in Political Communication

Author(s): Ahmet İlkay Ceyhan
Subject(s): Politics / Political Sciences, Communication studies, Politics and communication
Published by: Transnational Press London
Keywords: Brief; analysis; media engagement; political communication; politics; political;
Summary/Abstract: Politics plays a significant role in society, and political communication is one of the cornerstones of this process. In democratic political systems, the opinion of the “public” is vital in determining the state administration and organizing politics. The primary objective of politics is to create public opinion. Therefore, the media has become an essential factor in politics today. Political actors use the media effectively to communicate their policies and views to the masses, gather support, and maintain power. However, the media’s influence on politics is not limited to the transmission of information; it also plays a significant role in perception management. The digitalization of communication structures and their rapid diffusion through technological development have led to the expansion of communication and media structures, increasing the capacity of information retention and quality. These factors have necessitated the digitalization of politics and the shaping of a new understanding of political communication. Media is an institution located at the very center of the social structure.

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