Online Sales Impact on Management Strategies in Times of a Pandemic
Online Sales Impact on Management Strategies in Times of a Pandemic

Author(s): Oana Horhogea
Subject(s): Business Economy / Management, Human Resources in Economy
Published by: Scientia Moralitas Research Institute
Keywords: management strategies; pandemic; online sales; impact; companies;
Summary/Abstract: Internationally, the pandemic represented a threat to the economy. Managers sensed that a threat to their companies was coming and worked to protect them. This protection has been directed at assets, customers and jobs. The impact of the pandemic has varied from sector to sector and company to company, exposing vulnerabilities. While before the pandemic the changes in a company associated with digitization were a major challenge, the closure of retail premises has led to a pressing need to reorganize and embrace online commerce as widely as possible by creating or multiplying online sales channels. The use of online sales channels became so important that it was soon followed by a new phase, of research, based on all the information collected from customers.

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