Performance Evaluation of Tourist Destinations: The Case of Vlora Region
Performance Evaluation of Tourist Destinations: The Case of Vlora Region

Author(s): Xhiliola Agaraj (Shehu), Enida Pulaj (Brakaj)
Subject(s): Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Performance indicators; Local/regional/national responsible authorities; Tourism destination management
Summary/Abstract: Management of tourist destinations oriented towards sustainable development is necessary for a competitive international market. The importance of the authorities responsible for the management of tourist destinations, the coordination of activities, and the orientation of interest groups in the design and implementation of policies towards a common goal are in focus today. Given the role, responsibilities, and importance of the authorities responsible for the management of tourist destination management, the need to evaluate their performance in terms of the management and marketing initiatives of the tourist destination is evident. The purpose of this research is to evaluate the performance of the responsible authorities regarding the performance evaluation indicators. The research methodology is based on the collection of secondary data on the performance indicators, which belong to the last few years. The secondary data collected for each indicator served to complete the questionnaire that evaluates the trend of the performance indicators of the local, regional, and national authorities responsible for the management of the tourist destination. This research provides an understanding of the performance evaluation of the responsible authorities in tourist destination management as well as the importance of evaluating performance indicators in the sustainable manage¬ment of tourist destinations and taking appropriate measures related to their improvement.

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