Intellectual Capital in Hospitality: A Panel Data Regression on Hotel Brand Financial Performance
Intellectual Capital in Hospitality: A Panel Data Regression on Hotel Brand Financial Performance

Author(s): Goran Pavlović, Miloš Stojanović, Marija Nikolić Tosović
Subject(s): Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Intellectual capital; Brand; Hotels; Financial performance; Competitive advantage
Summary/Abstract: This research aims to examine the impact of intellectual capital on the financial performance of the hotel brand. Beyond human and structural capital, the study underscores the significance of relational capital in fortifying a hotel brand. Consequently, strategic investments in diverse intangible assets within the hotel industry are posited to enhance brand value, thereby elevating financial performance. The empirical analysis, encompassing 29 hotels in the Republic of Serbia from 2018 to 2022, through panel data regression, illuminates a statistically significant and positive correlation between intellectual capital and brand financial performance. This correlation underscores the tangible impact of intellectual capital and other non-material assets, such as brand, on the hotel financial performance.

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