Czy zrównoważona turystyka jest możliwa? Fair Trade w branży turystycznej
Is sustainable tourism possible? Fair Trade in the tourism industry

Author(s): Karolina Zuzanna Skorupska
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Micro-Economics, Energy and Environmental Studies, Tourism, Business Ethics, Socio-Economic Research, Green Transformation
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: Fair Trade;sustainable tourism;responsible tourism;economic impact;environmental conservation;social justice;certification;
Summary/Abstract: This chapter examines the potential of Fair Trade in the tourism industry, exploring whether sustainability is merely a marketing gimmick or a genuine pathway to responsible tourism. The aim is to understand how Fair Trade principles can positively impact local communities and the environment as well as on the tourists themselves. Methods include statistical data analysis, case studies, and literature review. Findings indicate that Fair Trade tourism promotes economic benefits for local communities, environmental conservation,and social justice. Certification processes such as ATES and Fair Trade Tourism Certification ensure transparency and credibility, building consumer trust and motivating businesses to maintain high sustainability standards. Practical examples from various tourism enterprises demonstrate the successful implementation of Fair Trade principles. Future research should focus on long-term impacts and best practices in different geographical and cultural contexts.

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