Możliwości i bariery zastosowania generatywnej sztucznej inteligencji w działaniach związanych z edukacją konsumentów na temat Sprawiedliwego Handlu
Potential and challenges of applying generative artificial intelligence to consumer education regarding Fair Trade

Author(s): Letycja Józefczak
Subject(s): Economy, Education, Supranational / Global Economy, Micro-Economics
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: Fair Trade;generative artificial intelligence (genAI);Fair Trade education;AI in education;
Summary/Abstract: This study investigates the potential application of generative artificial intelligence (genAI) in Fair Trade education, with the aim of enhancing consumer awareness and support for this movement and market. The research discusses the integration of AI in creating personalized, engaging educational content and strategies to improve consumer loyalty and knowledge. It examines the challenges of accurately representing aspects of Fair Trade while meeting consumer needs. The methodology involves an analysis of genAI’s impact on consumer education. Findings indicate that while genAI can significantly streamline educational efforts and enhance outreach, it also poses ethical concerns and risks of misrepresentation. The study concludes by highlighting the need for careful consideration of genAI’s advantages and limitations, encouraging further exploration and collaboration between AI experts and Fair Trade advocates to ensure its ethical and effective implementation.

• Details
• Contents