МАРКЕТИНГОВИ ИНСТРУМЕНТИ С ИЗКУСТВЕН ИНТЕЛЕКТ
MARKETING TOOLS WITH ARTIFICIAL INTELLIGENCE

Author(s): Boycho Boychev
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Икономически университет - Варна
Keywords: marketing; marketing tools; artificial intelligence
Summary/Abstract: Marketing tools with artificial intelligence (AI) are software solutions that enhance the efficiency of marketers by automating and optimizing tasks. These tools include chatbots, analytics platforms, and content creation tools, using machine learning and algorithms. They help analyze customer behavior, target specific segments, and deliver personalized content, thereby improving the effectiveness of marketing strategies. The purpose of the report is to highlight the benefits of using AI-powered marketing tools.

• Details
• Contents