ПРИЛОЖЕНИЕ НА ЛОКАЛНО SEO ЗА ПОДОБРЯВАНЕ НА ВИДИМОСТТА И КОНКУРЕНТОСПОСОБНОСТТА НА МАЛКИЯ И СРЕДЕН БИЗНЕС В ДИГИТАЛНАТА ЕРА
АPPLICATION OF LOCAL SEO TO IMPROVE THE VISIBILITY AND COMPETITIVENESS OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE DIGITAL AGE

Author(s): Yana Pancheva
Subject(s): Economy, Business Economy / Management, Micro-Economics
Published by: Икономически университет - Варна
Keywords: local SEO; small and medium-sized enterprises (SMEs); small business; medium business; visibility
Summary/Abstract: In the contemporary digital environment, local businesses face increasing competition from both global companies and other businesses in their region. Local SEO optimization is becoming a key strategy for small and medium-sized enterprises (SMEs) aiming to improve their visibility and competitiveness at a regional level. The results of the study show that by implementing well-targeted local SEO strategies, SMEs can increase their online presence, attract more local customers, and enhance their competitiveness in the digital age.

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