'Crowdsourcing films' – szkic o zjawisku
Notes on Crowdsourcing Films

Author(s): Paweł Sołodki
Subject(s): Social Sciences, Fine Arts / Performing Arts, Media studies, Communication studies, Film / Cinema / Cinematography
Published by: Instytut Sztuki Polskiej Akademii Nauk
Keywords: crowdsourcing films;
Summary/Abstract: Strategy called ‘crowdsourcing’ is based on the assumption, that people, who are usually reduced to passive recipients of culture, are able and willing to offer much more than that. The name literally means ‘receiving sources from the crowd’ and exists in many forms the most popular of which is crowdfunding: public request to a group of anonymous internauts for financial support for a given project. Nevertheless, the subject relates to many more aspects of creative work in such fields as film, music, commercials, photography or brand development. It takes the form of cloud labour, open innovation, distributed knowledge or crowd creativity in a wide sense, and rewards self-reliance, creativity and passion. Authors of such projects see sufficient effects of their work or receive financial support in faster and quicker way, and without needless bureaucracy or expenses, while ‘the crowd’ receives one more opportunity to express itself through a more or less charitable activity, sharing its passion or admiration for an artist via mass media channel. In the article the author reflects upon different forms in which crowdsourcing presents itself in various fields of audio-visual culture: music videos, documentaries or fictional films. He also studies its relations to concepts of collective intelligence, knowledge community or sharing culture.

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