MODELING AND MODERNIZATION OF DISTRIBUTION ENTERPRISE
MODELING AND MODERNIZATION OF DISTRIBUTION ENTERPRISE

Author(s): Natalia Izyumova, Anna Smirnova
Subject(s): Social Sciences, Economy
Published by: Vysoká škola ekonomická v Praze
Keywords: modeling; marketing system; customer; intralogistics
Summary/Abstract: The use of the logistical approach to traditional marketing involves marketing enterprise modelling system and its permanent improvement with the advent of new counter parties (customers and suppliers), changes in competitive conditions, technological progress and other factors. The article deals with the optimization of the functioning of the intra logistics customer service system (like enterprise marketing element), which improves service quality and thereby increases customer loyalty to the enterprise at minimal cost.

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