ASSESSMENT OF THE DEGREE OF INVOLVEMENT IN THE IMPLEMENTATION OF THE COLLECTIVE ENTERPRISE DEVELOPMENT STRATEGY
ASSESSMENT OF THE DEGREE OF INVOLVEMENT IN THE IMPLEMENTATION OF THE COLLECTIVE ENTERPRISE DEVELOPMENT STRATEGY

Author(s): Marina Krasnova, Marina Zemskova, Karina Nazvanova
Subject(s): Social Sciences, Economy
Published by: Vysoká škola ekonomická v Praze
Keywords: enterprise development strategy; personnel involvement
Summary/Abstract: The article deals with the factors affecting the involvement of the modern organization employees of all hierarchical levels in the implementation of the enterprise development strategy. There were determined the roles of the employees (officials, managers, specialists of the initial echelon) and the ways of realizing their activities in the increase of the results at the enterprise being analyzed. The paper represents the primary assessment of the company workers’ interest in implementing the company strategy. The assessment is based on the results of the surveys. There were analyzed such aspects as the correspondence of the team’s idea of the company development perspectives and the strategy being implemented, the degree of the coincidence of the company mission and the goal of an individual employee, their coordination. There were described the realized at the enterprise measures (according to the assessment of the measures assumed)aimed at forming such skills which will enable the workers to effectively fulfil the plans of the company development and successfully solve business problems (the correction of personal actions within the limits of the formulated mission, a wide application of various types of visualization in the process of delivering business messages to the colleagues, the use of the methods of emotional involving the subordinates in the company development process).

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