EDUCATION AND TRAINING: THE TERMS CREATIVITY AND TVOŘIVOST AND THE COMPRHENSION OF THE TERMS IN A CZECH LANGUAGE ENVIRONMENT
EDUCATION AND TRAINING: THE TERMS CREATIVITY AND TVOŘIVOST AND THE COMPRHENSION OF THE TERMS IN A CZECH LANGUAGE ENVIRONMENT

Author(s): Emilie Franková
Subject(s): Social Sciences, Economy
Published by: Vysoká škola ekonomická v Praze
Keywords: creativity; tvořivost; mental mapping; meaning associated with the term creativity
Summary/Abstract: The paper first clarifies the understanding of the “international” usage of the term, creativity and the “local” term, tvořivost. It presents the process to exam the significance associated with the terms using a qualitative methodological procedure called mental mapping. Using an analysis of the content of the obtained mental maps it identifies the similarities and differences in the understanding of the terms. The results of the mental map for the term, creativity are compared with the results of the mental map for the term, tvořivost, among others using fictitious mental maps

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